Many clients come to me expressing concerns about the SEO services. They feel that no SEO provider is giving them exact time frames for how long it will take to get to page 1. And this makes them wonder if the SEO deliverables contain guess work.
The moral: SEO is working within Google’s World, but with a strong initial research phase a professional SEO provider will justifiably provide an accurate range in which they will produce page 1 results.
In short a competent research phase in the initialization/proposal stage of SEO will tell you all you need to know:
Read the rest of Initial SEO Research and Results »
Nacklinks are a backbone to SEO. They are links from other sites that point to your site. When creating backlinks for a website, a customer should expect to be given an report with a list of all the sites that backlinks were created for, their Page Rank value, and the text used to link to their site (anchor text).
Here are more tips for SEO strategies: Read the rest of Building backlinks and backlink transparency »
1. Reporting, Monitoring, and Controlling: SEO services should provide an analysis of where the site currently stands for page rank and competitiveness. They need to document what the SEO services will achieve, and how success will be measured.
2. Deliberate =Organic=Relevant: Checking competitors, submitting backlinks (sites linking to your site), keyword optimization, greatly help Google judge your sites ranking. But they can’t be rushed, especially backlinks. Google must think they are naturally occurring links and that your sites naturally relevant- don’t settle for aggressive short term SEO tactics.
3. Make haste Slowly: Be cautious of fast short term SEO. Quality backlinks need to be nourished over time. SEO shouldn’t do intense short term linking only – Google considered this spam and is allergic to SEO’s with a ‘get in, get out’ mentality.
4. Backlink transparency: SEO’s need to be able to identify and speak clearly about the role quality of backlinks, the sites you link your website to in order to increase relevancy. They should provide client with a list of backlinks they have linked to. You’d want to know if your site is linked to a bedroom gossip site or an official directory and authoritative site.
Google’s Adword marketing service allows you to have paid placements appear on the first page of Google for relevant search terms. The most common Adwords model is Pay Per Click (PPC) – meaning you pay each time someone clicks on your ad. It’s important to understand that PPC can be optimized just like a website. The better your ad is optimized the less money it will cost get to the top ad spot and the more people will click on it because it will show up for more keywords.
An experience web strategist can harness the tools of SEO and make your ads run more frequently and for less money. Read the rest of Measuring Pay Per Click and Adwords Effectiveness »
Search Engine Optimization is the process of enhancing the web site’s searchabiltiy to help it rank for specific relevant keywords in Google and other search engines. If done correctly, this allows people searching for specific products or services to be able to find you faster than your competition.
Be on the look out for SEOs that’s do not offer performance measurement or high level reports. Read the rest of SEO and Measuring Performance »
In simple terms backlinks are links on the internet that are directed to your site. For example if I sell flowers online I would submit my site to a Flower and Garden Directory website. The more backlinks you have for a site the more potential hits and increased traffic you will have.
As a SEO specialist my clients often want a fast and effective job done. Client’s should be wary of SEO’ers who boast the ability to link up with hundreds or dozens of directories creating a robust backlink catalog in a short number of days. Read the rest of Seo Transparency and Backlinks »